Campaign & Creative Alignment

Before reviewing executional details, confirm alignment on:

  • the Big Creative Idea (BCI)
  • campaign tone and visual language
  • modular content strategy
  • intended audience cohorts
  • platform priorities
  • localisation and adaptation expectations

Ensure all stakeholders understand that Super Shoots are designed as modular content systems, not single hero film productions.

Format & Framing Confirmation

Confirm:

  • platform ratios required (9:16, 1:1, 4:5, 16:9)
  • which shots require native capture
  • which shots can be reframed safely
  • central safe zones for:
    • faces
    • products
    • hair/skin detail
    • text overlays
    • key actions

Ensure framing supports downstream Pencil remixing and multi-platform adaptation.

Modular Shot List Lock

Review:

  • all agreed shoot modules
  • clean starts and ends
  • isolated reusable actions
  • transition shots and joiners
  • B-roll coverage
  • reaction shots
  • close-ups and macro details
  • shots usable independently without narrative dependency

Confirm sufficient modular coverage exists for downstream asset variation and AI remixing.

Talent, Product & SKU Alignment

Confirm:

  • global and local talent approval
  • usage rights and AI permissions
  • balanced talent coverage across modules
  • agreed product/talent pairings
  • SKU coverage by market
  • digital twin usage opportunities
  • whether product interaction moments genuinely require live-action capture

Avoid adding additional local talent shoots after PPM approval.

Locations, Sets & Production Design

Review:

  • location suitability for modular capture
  • reusable environments and set flexibility
  • continuity considerations
  • neutral backgrounds for remixing
  • prop and set dressing requirements
  • visual cohesion across modules
  • production design support for adaptation and localisation

Ensure environments support scalable reuse rather than single-use storytelling.

Camera, Lighting & Visual Execution

Confirm:

  • camera strategy across formats
  • lighting continuity between modules
  • visual consistency for remixing
  • framing flexibility
  • modular shooting approach
  • visual treatment of products
  • director/photographer execution alignment

Ensure visual execution supports interchangeable editing and modular assembly across channels.

Cohort-Specific Coverage

Confirm:

  • cohort-specific imagery requirements
  • AI-extendable non-face assets
  • culturally relevant visual variations
  • reusable sensorial and atmospheric content
  • performance-driven visual diversity

Avoid relying on one-size-fits-all creative.

Audio Strategy

Confirm:

  • VO strategy (synthetic/cloned/live)
  • language requirements
  • music sourcing approach
  • audio layer requirements
  • sound design flexibility
  • usage rights and cloning permissions

Platform library music and modular audio workflows should be prioritised for scalable reuse.

AI & Adaptation Readiness

Review:

  • AI-generated or AI-assisted shot opportunities
  • digital twin workflows
  • adaptation scope for UniAdapt
  • modular delivery requirements
  • AI platform readiness
  • Pencil ingest requirements
  • metadata and naming conventions
  • template and aspect ratio planning

Ensure all downstream adaptation partners are aligned before production begins.

Post-Production & Master Delivery

Confirm:

  • superless masters required
  • modular clip exports
  • clean split audio tracks
  • CGI/VFX responsibilities
  • grading approach
  • additional selects for storytelling flexibility
  • Pencil + UniAdapt workflow alignment
  • no additional 'wish list' shots added post-PPM

All assets should be delivered in a modular, AI-ready format suitable for remixing and localisation at scale.